Skip to main content
Hit enter to search or ESC to close
Close Search
Caleb Terpstra LogoCaleb Terpstra LogoCaleb Terpstra
Menu
  • ABOUT
  • SERVICES
    • Digital Marketing Strategy
    • Search Engine Optimisation
    • Search Engine Marketing
    • Email Marketing
    • Marketing Automation
    • Website Development
    • Social Media Management
    • Ecommerce
  • CLIENTS
  • RESOURCES
    • Articles
    • Newsletter
  • CONTACT
  • facebook linkedin instagram
Caleb Terpstra
Why the current digital environment is ripe for SMEs
Category

Digital Article

Why the current digital environment is ripe for SMEs Digital Article

Why the current digital environment is ripe for SMEs

There’s almost never been a better time for SMEs in relation to digital marketing and here’s why: Affordability and accessibility It wasn’t long ago that…
Caleb Terpstra
Caleb TerpstraFebruary 1, 2020
Sunk-cost bias and the need for courage Sunk-cost bias and the need for courageDigital Article

Sunk-cost bias and the need for courage

From my experience, sunk-cost bias in the digital sphere seems to materialise itself in two main ways; (1) old tech in the throes of death…
Caleb Terpstra
Caleb TerpstraJanuary 15, 2020

Design Rush

Big Blue

Smarter than the average bear!  🧐

© 2026 Caleb Terpstra.

Close Menu
  • ABOUT
  • SERVICES
    • Digital Marketing Strategy
    • Search Engine Optimisation
    • Search Engine Marketing
    • Email Marketing
    • Marketing Automation
    • Website Development
    • Social Media Management
    • Ecommerce
  • CLIENTS
  • RESOURCES
    • Articles
    • Newsletter
  • CONTACT
  • facebook
  • linkedin
  • instagram